content marketing

Tom Martin May 20, 2021 Leave a Comment

How To Create More Persuasive Presentations

One of the greatest benefits of being active in social media over the last decade has been the opportunity to meet and often befriend so many truly impressive, insightful and downright smart people. And today, I'm so very glad to highlight one of … [Read more...]

Filed Under: Content Marketing Strategy Tagged With: content marketing, giveaways, Presentation

Tom Martin September 3, 2020 Leave a Comment

Is Your Content Marketing Falling Victim to Click Think?

There is a dangerous dogma that has infiltrated digital sales and marketing thought. One that if left unchecked, will cause numerous content marketing and lead generation programs to fail. Yet, as you read posts penned by lead generation agencies and … [Read more...]

Filed Under: Content Marketing Strategy, Digital Sales & Marketing Strategy, Sales & Marketing Keynotes Tagged With: B2b Lead Generation, B2b Lead Generation Blog, B2b Sales Lead Generation, content marketing, content marketing agency, content marketing keynote, content marketing speaker, Content Marketing Strategies, content marketing strategy, Generate Sales Leads, Inbound Content Marketing, lead gen, Lead Generation, Lead Generation Blog, Lead Generation Campaign, Lead Generation Process, Marketing Lead Generation, professional services lead generation, Sales Lead Generation

Tom Martin August 6, 2020 Leave a Comment

Why Is Your Guest Post Blogging Strategy Failing?

Recently I've seen a raft of articles trumpeting the death of guest blogging as an effective content marketing strategy. It's a shame that these authors miss the true value of guest blogging because they're just focused on the short-term SEO ROI of … [Read more...]

Filed Under: Content Marketing Strategy Tagged With: content marketer, content marketing, content marketing agency, content marketing speaker, Content Marketing Strategies, content marketing strategy, guest post blogging, guest post strategy, guest posting, Inbound Content Marketing, Inbound Marketing, Inbound Marketing Strategy, Propinquity, Propinquity Marketing, Propinquity Marketing Tactics, tourism content marketing strategy

Tom Martin May 7, 2020 Leave a Comment

Demand Generation During Coronavirus & Beyond

Coronavirus has turned the world, especially the sales world, upside down. Traditional sales methods like face-to-face selling and in some cases, even phone sales, have been rendered pretty much useless. Increasingly sales reps are relying instead on … [Read more...]

Filed Under: Instagram Posts, Sales & Marketing Keynotes Tagged With: B2b Lead Generation, B2b Lead Generation Blog, B2b Marketing, B2b Presentation, B2b Sales, B2b Sales Lead Generation, B2b Sales Prospecting, b2b social selling, Content Creation, content marketing, content marketing agency, content marketing keynote, content marketing research, content marketing speaker, Content Marketing Strategies, content marketing strategy, coronavirus, coronavirus sales strategy, covid-19, Marketing Research, Marketing Research Studies, Research, Research Studies, Sales, Sales And Marketing Strategy, Sales Funnel, Sales Keynote Speaker, Sales Lead Generation, Sales Marketing, Sales Process, sales prospecting, Sales Prospecting Techniques, Sales Prospecting Tools, sales training, Sell Greatly, Selling, social selling b2b, video sales call training, video sales calls, video sales prospecting, zoom

Tom Martin April 2, 2020 1 Comment

11 Tips For Hosting Better Zoom Sales Calls & Meetings

Are you a first time Zoom user? If you're like any of my friends, chances are the answer to that question is YES. Or maybe your team has chosen Facetime Calls, or GoToMeeting or Google Hangouts or Skype or any host of other video calling platforms to … [Read more...]

Filed Under: Instagram Posts, Social Selling & Sales Training Tagged With: B2b Lead Generation, B2b Lead Generation Blog, B2b Marketing, B2b Presentation, B2b Sales, B2b Sales Lead Generation, B2b Sales Prospecting, b2b social selling, Content Creation, content marketing, content marketing agency, content marketing keynote, content marketing research, content marketing speaker, Content Marketing Strategies, content marketing strategy, Marketing Research, Marketing Research Studies, Research, Research Studies, Sales, Sales And Marketing Strategy, Sales Funnel, Sales Keynote Speaker, Sales Lead Generation, Sales Marketing, Sales Process, sales prospecting, Sales Prospecting Techniques, Sales Prospecting Tools, sales training, Sell Greatly, Selling, social selling b2b, video sales call training, video sales calls, video sales prospecting, zoom