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What Prince Can Teach You About Ad Agency Business Development

From Wikimedia Commons, the free media repository Prince wasn't just a great singer, he was also a great sales prospecting philosopher. Don't believe me? Let's look at two of his songs and how he contrasts the painful traditional ad agency … [Read more...]

How To Get People To Pay Attention To You

Getting and maintaining a consumers' or sales prospects' attention. It's the single hardest and most important step in any sales process. So how, in a digitally centric, content overload world do you actually do it?  Getting A Sales Prospect's … [Read more...]

How to Quickly Create Empathy-Based Connections With Sales Prospects

Can you pick my passions? Recently during the Q&A after my Turning Conversations Into Customers webinar, one of the attendees asked, "Do you have any suggestions for quickly creating empathy with sales prospects?" I didn't have a good, quick … [Read more...]

The Three Worst Pieces of Sales Advice I’ve Ever Heard

I recently found some sales training advice from a "world class sales trainer." Honestly, I don't even know where to start other than to say, please in the name of all that is holy, never teach these things during your sales training. Only Focus … [Read more...]

How Do You Turn Conversations Into Customers?

Do you hate sales prospecting? Making cold calls. Sending cold emails. Interrupting folks in their social media inboxes? All in the name of effective sales prospecting... because you know... it's a numbers game. If you're ready to be done with that … [Read more...]