I’ve always felt like Marketing was like legalized gambling. but with all the new challenges, technologies and such, it seems one of the greatest challenges folks are having in today’s expanded marketing environment (digital, social media, traditional advertising) is understanding how to gamble their precious marketing dollars in ways that favor them and not “the …
What’s more important for your business right now — creating demand or the desire to demand? If you listen to the social media ROI folks, you’ll hear them beat that demand drum all day and often well into the night. And while I agree with them — ROI is important and you do have to …
I find the biggest mistake folks make with a new marketing effort is the failure to plan. To do the necessary strategy grunge work before they start the flashy, cool ideation/creative work. But you have to do the grunge if you want to have a basis for truly insightful, powerful marketing campaigns. The goal is …
On Friday, I had the honor of serving on a WordCampNola Social Media panel with Tiffany Starnes,Damien Lamanna, Robbie Vitrano and moderator Chris Schultz. After the panel, I received a tweet fromPeter Rad asking, to @tommartin #wordcampnola Why do you want your tweets to go to every social site? Why repeat that over and over? Peter had misunderstood a comment I made …
Unless you’ve been living under a rock lately, you probably have heard the #motrinmoms flap that started on Twitter and led to Motrin’s pulling of a nationwide ad campaign. I chose to focus my latest Ad Age post on the topic and think you might find my research interesting. I’ve reprinted the entire post below. Do …