Is there anything worse than a boring PowerPoint presentation? Actually, yes, a poorly designed one. And according to Microsoft, it’s costing companies big.
...What do you think would happen if you gave your customers a seat at the table? What if instead of only caring about selling them something, you cared more about engaging with them in deep, insightful conversations? Maybe this would inspire THEM to tell others to give your product or service a look. Sound crazy? Take a look at what happened to one company who gave it a try.
...Do you hate selling but have no choice but to sell anyway? Are you responsible for finding new prospects for your agency? If you answered yes to both then you’re in luck, because this is the post for you.
...Wait a minute… Is flipping your customer the BiRD the missing link between branding and profit? Sounds crazy right?
But believe it or not, there’s a lot of money and profit in that middle finger.
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