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TikTok, Reddit, and Facebook Know the Internet is for Star Trek Nerds, and It’s Time You Knew it Too.

Have you seen Facebook’s most recent ad campaign? Here’s a link to their 2020 Super Bowl commercial, if not. The #MoreTogether campaign, launched by Facebook in 2019, goes all-in on one key functionality of Facebook. And it may not be the function … [Read more...]

How You Can Leverage Social Media To Turn Campfire Conversations Into Loyal Customers

Did you know that a recent Sprout Social research study found when consumers feel connected to brands, more than half of them (57%) said they'd increase their spending with that brand and 76% indicated they'd buy from that brand vs a competitor? And … [Read more...]

Should My Company Focus on Facebook or Instagram to Reach Gen Z?

Should we be on [insert name of new or hot social network here] or [established social media platform]? This is easily the most common question our digital strategy clients pose to us. And interestingly of late, the question tends to focus on two … [Read more...]

How Brands Win by Whispering Instead of Shouting

We’ve all been in that conversation where it’s hard to focus on the person who is speaking to us, because we’re overhearing a much more interesting conversation happening elsewhere. And if  you think about how brands are competing for our attention … [Read more...]

Ten Tips To Failproof Your Business [10th Year Anniversary Post]

Hard to believe it, but 10 years ago tomorrow (May 1, 2010), I opened the doors to Converse Digital with no money in savings, no lines of credit, no investors and not a single paying client. I know, brilliantly smart of me don't you agree? ;-) But … [Read more...]