Content Curation or Filtration — Which Form of Content Marketing Are You Practicing?

Recently one of my Converse Digital clients, SlideBatch,  a content curation and publication platform, and I had an interesting conversation about the definition of content curation.  After much discussion we came to the conclusion that much of what … [Read more...]

3 Reasons Tablets Are The Future of Marketing

Is the tablet a better form factor for consuming all kinds of information on a single device? Is it going to become the dominant long-form information consumption entry point? I think it is.... and here's why. I think within the next five … [Read more...]

How The Mobile Phone Is Changing Marketing

Last week I had the honor of chatting with the Social Media Club of Dallas about the role of mobile in the future of marketing. I promised I'd upload the deck and the sync'd audio of my talk for folks to share... and here it is.   Mobile … [Read more...]

QR Codes: Game Changer or Passing Fad?

In my opinion, QR codes are anything but a shiny object. What do you think? Continue reading article on AdAge.com >> … [Read more...]

How can you make tourism ads work harder?

This weekend I was reading the Wall Street Journal and came across this Florida Tourism ad. No doubt, it's part of the effort that all Gulf Coast states are undertaking right now to fend off summer vacation cancellations due to the oil spill. On … [Read more...]