Marketing Strategy Development

Tom October 8, 2020 Leave a Comment

How Brands Win by Whispering Instead of Shouting

We’ve all been in that conversation where it’s hard to focus on the person who is speaking to us, because we’re overhearing a much more interesting conversation happening elsewhere. And if you think about how brands are competing for our attention … [Read more...]

Filed Under: Content Marketing Strategy Tagged With: advertising strategy, Brand Strategy, Content Marketing Strategies, content marketing strategy, coronavirus sales strategy, digital marketing strategies, Digital Strategies, digital strategy, DMO Marketing Strategy, Inbound Marketing Strategy, Marketing Strategies, Marketing Strategist, Marketing Strategy, Marketing Strategy Development, Sales And Marketing Strategy, Selling Strategies, Social Media Marketing Strategies, Social Media Marketing Strategy, Social Media Marketing Strategy Template, social media strategy, social media strategy agency, strategy, Tom Martin, tourism content marketing strategy, Tourism Marketing Strategy, Video Content, Video Content Marketing

Tom Martin April 30, 2020 Leave a Comment

Ten Tips To Failproof Your Business [10th Year Anniversary Post]

Hard to believe it, but 10 years ago tomorrow (May 1, 2010), I opened the doors to Converse Digital with no money in savings, no lines of credit, no investors and not a single paying client. I know, brilliantly smart of me don't you agree? ;-) But … [Read more...]

Filed Under: Anniversary Posts, Instagram Posts Tagged With: anniversary post, Brand Strategy, content marketing strategy, Converse Digital, digital marketing strategies, digital strategy, entrepreneur, entrepreneurship, Marketing Strategy, Marketing Strategy Development, Sales And Marketing Strategy, Selling Strategies, Social Media Marketing Strategies, Social Media Marketing Strategy, social media strategy, social selling strategy, strategy, Tom Martin

Tom Martin January 18, 2018 Leave a Comment

Is Your Brand Activation Creating Word of Mouth?

Companies spend millions on brand activations and Netflix's recent CES activation was no different. The super weird booth from fake company Psychasec promoting their "sleeve" product, a spare body you can transfer your consciousness into seems to be … [Read more...]

Filed Under: Digital Sales & Marketing Strategy Tagged With: Brand, brand activation, Brand Activations, brand experience, Conversation, Marketing Strategy, Marketing Strategy Development, social media, Social Media Marketing Strategy, Social Media Sharing, Word of Mouth, word of mouth strategy

Tom Martin September 11, 2013 2 Comments

Big Data Isn’t The Solution

Everywhere you look marketers, digital marketing consultants and thought leaders are chiming off about big data. Just yesterday I read this post extolling the virtues of data-based marketing in place of empathy-based marketing. In it the author says, … [Read more...]

Filed Under: Digital Sales & Marketing Strategy Tagged With: Based Marketing, Consumer Marketing, Data Base Marketing, Data Driven Marketing, Insight, Marketing Strategist, Marketing Strategy, Marketing Strategy Development