Should we be on [insert name of new or hot social network here] or [established social media platform]? This is easily the most common question our digital strategy clients pose to us. And interestingly of late, the question tends to focus on two … [Read more...]
Should My Company Focus on Facebook or Instagram to Reach Gen Z?
Filed Under: Social Media Strategy Tagged With: Facebook, facebook marketing, facebook strategy, Gen Z, instagram, liquor social media, Marketing Research, Marketing Strategies, Marketing Strategy, Marketing Strategy Development, Sales And Marketing Strategy, social marketing, social media, Social Media Agencies, social media agency, Social Media Management, social media marketing, Social Media Marketing Strategies, Social Media Marketing Strategy, social media planning, social media strategy, social media strategy agency
How Brands Win by Whispering Instead of Shouting
We’ve all been in that conversation where it’s hard to focus on the person who is speaking to us, because we’re overhearing a much more interesting conversation happening elsewhere. And if you think about how brands are competing for our attention … [Read more...]
Filed Under: Content Marketing Strategy Tagged With: advertising strategy, Brand Strategy, Content Marketing Strategies, content marketing strategy, coronavirus sales strategy, digital marketing strategies, Digital Strategies, digital strategy, DMO Marketing Strategy, Inbound Marketing Strategy, Marketing Strategies, Marketing Strategist, Marketing Strategy, Marketing Strategy Development, Sales And Marketing Strategy, Selling Strategies, Social Media Marketing Strategies, Social Media Marketing Strategy, Social Media Marketing Strategy Template, social media strategy, social media strategy agency, strategy, Tom Martin, tourism content marketing strategy, Tourism Marketing Strategy, Video Content, Video Content Marketing
Ten Tips To Failproof Your Business [10th Year Anniversary Post]
Hard to believe it, but 10 years ago tomorrow (May 1, 2010), I opened the doors to Converse Digital with no money in savings, no lines of credit, no investors and not a single paying client. I know, brilliantly smart of me don't you agree? ;-) But … [Read more...]
Filed Under: Anniversary Posts, Instagram Posts Tagged With: anniversary post, Brand Strategy, content marketing strategy, Converse Digital, digital marketing strategies, digital strategy, entrepreneur, entrepreneurship, Marketing Strategy, Marketing Strategy Development, Sales And Marketing Strategy, Selling Strategies, Social Media Marketing Strategies, Social Media Marketing Strategy, social media strategy, social selling strategy, strategy, Tom Martin
Is Your Brand Activation Creating Word of Mouth?
Companies spend millions on brand activations and Netflix's recent CES activation was no different. The super weird booth from fake company Psychasec promoting their "sleeve" product, a spare body you can transfer your consciousness into seems to be … [Read more...]
Big Data Isn’t The Solution
Everywhere you look marketers, digital marketing consultants and thought leaders are chiming off about big data. Just yesterday I read this post extolling the virtues of data-based marketing in place of empathy-based marketing. In it the author says, … [Read more...]
