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TikTok, Reddit, and Facebook Know the Internet is for Star Trek Nerds, and It’s Time You Knew it Too.

Have you seen Facebook’s most recent ad campaign? Here’s a link to their 2020 Super Bowl commercial, if not. The #MoreTogether campaign, launched by Facebook in 2019, goes all-in on one key functionality of Facebook. And it may not be the function … [Read more...]

How Brands Win by Whispering Instead of Shouting

We’ve all been in that conversation where it’s hard to focus on the person who is speaking to us, because we’re overhearing a much more interesting conversation happening elsewhere. And if  you think about how brands are competing for our attention … [Read more...]

How Your Destination Should Market During Coronavirus

https://youtu.be/mFbgsoHWPYw Tom Martin of Converse Digital I have a lot of friends, colleagues, clients and past clients that have been severely affected by the coronavirus outbreak. Many have reached out to ask my two cents on what they should … [Read more...]

What’s More Important: Fame or Authority?

Before we can answer that, we must define the difference between these two similar but decidedly different adjectives. Personally, I believe the difference between fame and authority is really quite simple. Famous people are known but authoritative … [Read more...]

Introducing #DayChat – A Marketing Twitter Chat

I've always been a big fan of Twitter and specifically Twitter Chats as a way to engage in smart, interesting conversations around topics like marketing, social media, digital marketing and other professional interests. But alas, if you look around … [Read more...]