fbpx

Is Your Content Marketing Falling Victim to Click Think?

There is a dangerous dogma that has infiltrated digital sales and marketing thought. One that if left unchecked, will cause numerous content marketing and lead generation programs to fail. Yet, as you read posts penned by lead generation agencies and … [Read more...]

Demand Generation During Coronavirus & Beyond

Coronavirus has turned the world, especially the sales world, upside down. Traditional sales methods like face-to-face selling and in some cases, even phone sales, have been rendered pretty much useless. Increasingly sales reps are relying instead on … [Read more...]

11 Tips For Hosting Better Zoom Sales Calls & Meetings

Are you a first time Zoom user? If you're like any of my friends, chances are the answer to that question is YES. Or maybe your team has chosen Facetime Calls, or GoToMeeting or Google Hangouts or Skype or any host of other video calling platforms to … [Read more...]

Making Cold Calls Great Again

Recently I ran across and interesting discussion on LinkedIn about the effectiveness of cold calls -- or maybe better stated -- lack of effectiveness. One comment in particular jumped out at me and really got me to thinking about a future where … [Read more...]

The 5P’s of Successful Sales

https://youtu.be/ObbAdLzAgT0 Sell Greatly -- the 5P's featuring Tom Martin We've all heard about the 4P's in Marketing -- Product, Price, Place & Promotion -- but have you ever studied the 5P's of Sales? If not, read on and/or watch the quick … [Read more...]