When you sit across the table from a prospective client, you aren’t selling services; you’re selling belief. The modern pitch isn’t a laundry list of deliverables or a gallery of Instagram-worthy portfolio pieces. It’s an invitation to envision a future where conversation drives conversion, where proof validates possibility, and where emotion cements commitment. In my …
Learn how The Propinquity Principle™ reshapes business development in an AI world, as SEO and PPC lose impact in a zero-click, AI-driven era.
...This week RSW/US released its New Year Outlook 2020 Survey Report and based on the content, I think smaller, independent and/or specialist agencies will need to step up their biz dev game and learn to Sell Greatly this year or get left behind. Let’s talk about why. Clients Plan To Shrink Their Agency Rosters Charts …
I’m super excited to announce we’ve launched a special keynote speaker offer to support my new book, The Invisible Sale. My goal in writing the book was to deliver at least one great idea, tip or trick in each chapter (that’s a $1/idea by the way) to create a tool that readers would keep and …