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Social Media: Changing The Brand Perception of Mardi Gras

As I embark on yet another Fat Tuesday, I can't help but flashback a decade (yes, it's been 10 years since I first invited you to experience Mardi Gras via my Tweetstream) and marvel at the power of Social Media to build brand perception. Back then, … [Read more...]

Creating Campfire Brands

Over the last couple of years, a few hundred members of the diabetic community came together for the world's first, and only, virtual diabetes conference. Registration was completely free and attendees could join from a computer, smartphone or … [Read more...]

Stop Chasing Customers.
Start Building Your Brand.

Today I read a piece in Ad Age where the CMO of a major restaurant chain said, "In the past, over 80% of the marketing plan would be executed the way you originally planned. Now, it's like 20%," so you better be agile." I have to say - I … [Read more...]