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How Often Do You Thank Your Clients?

Yesterday morning I had the pleasure of spending an hour with a group of men discussing gratitude -- its role in our lives, how we should be teaching it to our children, its role in our religion (it was a prayer group) -- and that got me to thinking … [Read more...]

What Prince Can Teach You About Ad Agency Business Development

From Wikimedia Commons, the free media repository Prince wasn't just a great singer, he was also a great sales prospecting philosopher. Don't believe me? Let's look at two of his songs and how he contrasts the painful traditional ad agency … [Read more...]

And The Agency Content Marketing Survey Says…

The Content Marketing Institute 2019 Agency Survey Report just dropped this morning and it's chocked full of compelling insights. I was lucky enough to get an advanced copy (because they are a client) and here are a few of the key points I think all … [Read more...]

The Invisible Benefit of Your Agency’s Content Marketing Strategy

Over the last 10 years, content marketing has emerged as a powerful driver for effective¬†social selling and inbound sales lead generation programs. And while largely heralded as a way to drive inbound leads there is another, even more powerful reason … [Read more...]

Why Every Ad Agency Needs a Content Marketing Strategy

Content marketing is a widely recognized driver for effective, inbound sales lead generation programs. While largely heralded as a way to drive inbound leads there is another, even more powerful reason that ad agencies should develop a consistent … [Read more...]