Aligning Marketing Automation Platforms and Content to Create Leads Sales Can’t Live Without

Today I had the honor of presenting at ContentTech. To a packed room of senior level marketers and a few sales people, we talked about the gulf between Marketing and Sales. Specifically, what causes it and how to fix it. For most marketing teams … [Read more...]

Creating a Better Sales Funnel for B2B Sales Prospecting

To find and acquire self-educating, invisible buyers your company needs to set aside your traditional funnel based sales mentality and sales prospecting tools and augment your current approach with social selling. Instead of seeing your selling … [Read more...]