Turning Conversations Into Customers

advertising agencies

Refine Your Definition Of Sales Prospecting!

Do you hate sales prospecting? Making cold calls. Sending cold emails. Interrupting folks in their social media inboxes? All in the name of effective sales prospecting... because you know... it's a numbers game.

Do you know why most folks -- including sales people -- despise sales prospecting? Because the goal of most sales calls is selfish instead of selfless. And we're all taught as children that selfish is wrong and selfless is right.

Because traditional sales prospecting approaches are premised on failure vs success, the goal is to convert vs connect with a potential customer. And in a world where your average close rate might be anywhere from 5% to 25%, that seems to make a lot of sense. To make real money, you have to churn through a lot of no's before you find those precious few yes's.

And that's why you always hear folks say that sales is a numbers game.

But it doesn't have to be.

In this webinar, you will learn the 3 P's of the painless prospecting approach — a much easier way to prospect for sales. 

What you’ll discover on this webinar:

  • Proximity — The most important important step in the Painless Prospecting approach
  • Presence — The one that truly determines success
  • Preference — If you do the first two steps correctly, then this one pretty much takes care of itself. But, while it's easier, it's no less important. 

Meet Your Presenter

Tom Martin

President, Converse Digital

Tom “Big Chef” Martin has dedicated 30 years to developing sales & marketing strategies to drive client success in the sales & marketing industry. He founded Converse Digital (his second agency) over 10 years ago with the singular goal of helping well known brands like American Airlines, Hilton Hotels, Fireball Whisky, Tabasco Hot Sauce, ITC^DeltaCom, Sexton Biotechnologies, Content Marketing World and others achieve and sustain sales growth, enhance brand perception and painlessly prospect for new customers. His prior tenure includes stints at Peter Mayer Advertising, Brandmarken Communications (his first agency), Zehnder Communications, and TM Advertising (formerly Temerlin McClain). Tom is a graduate of the University of Texas at Austin and a Longhorn for life. He is the lucky husband of Missy, and father of four children.

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