Remember when building a great website, stuffing it with smart content, and buying your way to the top of Google meant your sales pipeline practically filled itself? That world is slipping away. Quietly. Quickly.Welcome to the zero-click era of business development in an AI world.A world where search engines answer questions without sending people to your website. Where AI tools like ChatGPT, Perplexity, and Google’s new AI Overviews offer up instant, summarized responses that leave
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In the meantime...
Here's a few posts from our blog that you may find interesting:
Imagine this: Two agencies are battling for a high-stakes, lucrative client. Both bring sharp strategy, standout creativity, and proven results. On paper, it looks like a toss-up. But in reality, one agency has already won—before the pitch begins. For them, the presentation is a formality, a chance to confirm what the prospect already believes: this agency is the best choice. Why? Because they’ve leveraged The Propinquity Principle™ — to build familiarity and top-of-mind preference long before