This week, as I was working through the early stages of building one of my agency client’s business development program, she sent me a short email that shone a bright spotlight on one of the biggest business development prospecting challenges agency owners face daily: effective prospect follow-up processes.“When I talked to him earlier this year, he said they were never able to get it off the ground beyond the work we did and wanted to
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In the meantime...
Here's a few posts from our blog that you may find interesting:
Here’s the truth that too few agencies want to hear: if your agency business development strategy is focused on selling strategy, media, digital, creative, or PR services, you’re replaceable. Harsh? Maybe. But real. In today’s market, clients negotiate on execution. But they hire the agency they believe is most likely to deliver the outcome they need.That’s your real product. Not the campaign. Not the platform. Not the impressions or earned media. What you’re really selling