Last week, I was standing on stage at the Build a Better Agency Summit, talking about a topic near and dear to every agency owner’s heart: how to build better, more effective pitch decks to overcome buyer skepticism to win more pitches and sell bigger ideas.The room was full. The energy? Electric. And somewhere in the middle of that talk, we got to the part I call “the language of influence.” It’s where we drill
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In the meantime...
Here's a few posts from our blog that you may find interesting:
Remember when building a great website, stuffing it with smart content, and buying your way to the top of Google meant your sales pipeline practically filled itself? That world is slipping away. Quietly. Quickly.Welcome to the zero-click era of business development in an AI world.A world where search engines answer questions without sending people to your website. Where AI tools like ChatGPT, Perplexity, and Google’s new AI Overviews offer up instant, summarized responses that leave