Meet Our Founder
Tom Martin
Founder & President, Converse Digital
Tom “Big Chef” Martin is a 30-year veteran of the sales & marketing industry with a penchant for stiff drinks, good debates, and showing others how to combine the power of digital platforms and technology with the science of persuasion to turn conversations into customers.
He is a graduate of the University of Texas at Austin and a Longhorn for life. He is the lucky husband of Missy and father of four children. Rumor has it that he once starred opposite Tyler Florence on an episode of the Food Network's now-defunct show, Food 911, and might have sunk a half-court basketball shot to win a Cadillac Escalade.
A former contributing writer for Advertising Age and author of The Invisible Sale, described by one reader as showing you how to rip down the communication barrier between sales and marketing teams in an easy-to-digest look at how both teams can work together to attract, measure, and close prospects in today's online landscape.
In the book, Tom breaks down his entire business development process, honed over a decade of practice, to create the ultimate field guide for anyone tasked with creating an effective business development program for themselves, their agency, or their company.
For those seeking to learn more about the art and science of persuasion, modern digitally oriented prospecting, effective lead nurturing without becoming a nuisance, and closing more business deals, Tom has authored hundreds of articles available via his Painless Prospecting Newsletter Archives.
He is also a highly sought-after sales and marketing keynote speaker who has graced stages in 52 cities, 27 states, and 7 countries on four continents. He primarily speaks on sales, business development, social selling, social media, and the power of consumer experiences shared via social media as the ultimate form of advertising.
Tom's probably best known for his incredibly successful, groundbreaking social media campaign to rebrand Mardi Gras from "girls gone wild" to "family-friendly fun" using nothing other than social media. That work led him to create his signature tourism marketing keynote -- The Soundtrack of our Life: Leveraging Visitor Experiences To Drive Visitation.
You can learn more about Tom's most requested talks or check his availability by visiting his professional speaker page.
You can also follow him on Twitter or connect with him on LinkedIn.