As I embark on yet another Fat Tuesday, I can't help but flashback a decade (yes, it's been 10 years since I first invited you to experience Mardi Gras via my Tweetstream) and marvel at the power of Social Media to build brand perception. Back then, … [Read more...]
Social Media: Changing The Brand Perception of Mardi Gras
Filed Under: Content Marketing, Social Media Tagged With: advertising, Brand Awareness, Brand Preference, Brand Strategy, content marketing, content marketing agency, Content Marketing Strategies, content marketing strategy, digital strategy, Influence Marketing, influencer, influencer marketing, Mardi Gras, Mardi Gras Branding, Mardi Gras New Orleans, marketing, Marketing Strategies, social media, Social Media Agencies, social media agency, social media marketing, Social Media Marketing Strategies, Social Media Marketing Strategy, social media strategy, Tom Martin, tourism marketing, Twitter, Video Content Marketing
The Power Of Perception To Influence Consumer Choice
What if I told you I could create a 161% change in consumer perception by simply changing the background of a headshot photo? Would you believe me? Would you believe that something so small could cause such a massive improvement in your consumer … [Read more...]
Filed Under: Content Marketing, Digital Strategy, Social Media, Tourism Marketing Strategy Tagged With: advertising, Consumer Choice, consumer insight, consumer insight research, Consumer Market Research, Consumer Marketing, content marketing, content marketing strategy, customer research, digital strategy, marketing, Marketing Implications, Marketing Research, Marketing Strategies, Medical Expert, social media, social media marketing, Social Media Marketing Strategies, social media planning, social media strategy, Tom Martin, tourism marketing, Twitter
Relationship Rules for Successful Ad Agency Business Development
On May 1st, Converse Digital turned five -- five years of helping clients turn conversations into customers. But as I sit here reflecting on what I've learned over the last year, two overriding lessons overshadow everything else. Such universal … [Read more...]
Filed Under: Client Relationship, Content Marketing, Digital Strategy, Social Selling Tagged With: Ad Agency Business Development, content marketing, Converse Digital, digital strategy, Marketing Strategies, painless prospecting, Sales Marketing, Social Media Marketing Strategies, Tom Martin, Twitter
Mardi Gras New Orleans: A Digital Marketing Opportunity for Brands Everywhere
Mardi Gras has, and continues to be, one of the most well known, interesting and misunderstood free festivals in the world. An enormous content marketing and digital marketing opportunity for brands -- think brand activation, content creation, brand … [Read more...]
Filed Under: Content Marketing, Digital Strategy, Social Media, Tourism Marketing Strategy Tagged With: advertising, Brand Awareness, Consumer Engagement, content marketing, content marketing strategy, Digital Marketing, digital strategy, Event Marketing, Mardi Gras, Mardi Gras 2015, Mardi Gras Branding, Mardi Gras Celebration, Mardi Gras In The United States, Mardi Gras Marketing, Mardi Gras New Orleans, Mardi Gras New Orleans 2015, marketing, Marketing Opportunities, New Orleans Mardi Gras, social media, social media marketing, Social Media Marketing Strategies, social media strategy, tourism marketing, Twitter
Is There A Difference Between Authority and Fame?
Last week while driving my six year old son to camp, he asked me an interesting question. "Dad, how do you become famous?" I responded that you do something notable and worthy. He then went on to ask me to define worthy. Which I defined is … [Read more...]
Filed Under: Content Marketing, Social Media Tagged With: authority, authority conference, B2b Lead Generation, B2b Sales, content marketing, content marketing strategy, digital strategy, influencer marketing, influencer marketing strategy, keynote speaker, Lead Generation, Marketing Strategies, sales prospecting, Selling, social media, social media marketing, Social Media Marketing Strategy, Twitter
