As I embark on yet another Fat Tuesday, I can’t help but flashback a decade (yes, it’s been 10 years since I first invited you to experience Mardi Gras via my Tweetstream) and marvel at the power of Social Media to build brand perception. Back then, my little experiment was novel (no one had ever …
What if I told you I could create a 161% change in consumer perception by simply changing the background of a headshot photo? Would you believe me? Would you believe that something so small could cause such a massive improvement in your consumer marketing programs? And not just any perception, a meaningful one — the …
On May 1st, Converse Digital turned five — five years of helping clients turn conversations into customers. But as I sit here reflecting on what I’ve learned over the last year, two overriding lessons overshadow everything else. Such universal truths. Such simple rules. Rules that I’ve spoken of before, but yet, it took the events of …
Mardi Gras has, and continues to be, one of the most well known, interesting and misunderstood free festivals in the world. An enormous content marketing and digital marketing opportunity for brands — think brand activation, content creation, brand awareness, social media opportunities and good old fashioned sales incentives trips — Mardi Gras offers it all. …
Last week while driving my six year old son to camp, he asked me an interesting question. Â “Dad, how do you become famous?” I responded that you do something notable and worthy. He then went on to ask me to define worthy. Which I defined is doing something meaningful for the world. Something that made …
I miss all the conversations I used to have on Twitter. So a few weeks ago I created a Twitter Chat called #DayChat as a virtual social media water cooler where my friends and I could hang out and chat about marketing vs just sharing links with each other. I also did it as a …
I’m convinced that 2014-15 will be the year we’ll finally see companies looking seriously at social media as a B2B sales tool. I’m seeing increased interest in and requests for our social sales training and I’m seeing a lot more social selling questions posted in my social media streams. So today, let’s start with the …
I’ve always been a big fan of Twitter and specifically Twitter Chats as a way to engage in smart, interesting conversations around topics like marketing, social media, digital marketing and other professional interests. But alas, if you look around Twitter lately, it’s kind of broken (more on that in a later post). It seems like …
How do you prove the ROI of your social media efforts? For most people, social ROI is proved by measuring likes, follows, tweets, retweets and clicks because they don’t think they can link social media activity to sales conversions. And truth be told, for most of the inexpensive social media management platform options available click/follow/tweet …
Earlier this week I had a chance to talk with a bunch of Realtors about how they might consider using Social Media and digital tools to sell more houses by leveraging social selling techniques. During the course of the talk I mentioned how social media helps them to painlessly prospect. A few seemed to take …
Last week I received an @reply message on Twitter from a local Dairy Queen. It was pretty obvious they were just randomly reaching out in hopes of breaking through the social media noise and maybe get a follow back. Once I clicked through to see their account, my hunch was confirmed. As you can see …
Unless you’ve been living under a rock lately, you probably have heard the #motrinmoms flap that started on Twitter and led to Motrin’s pulling of a nationwide ad campaign. I chose to focus my latest Ad Age post on the topic and think you might find my research interesting. I’ve reprinted the entire post below. Do …