We’ve all been in that conversation where it’s hard to focus on the person who is speaking to us, because we’re overhearing a much more interesting conversation happening elsewhere. And if you think about how brands are competing for our attention … [Read more...]
Why Is Your Guest Post Blogging Strategy Failing?
Recently I've seen a raft of articles trumpeting the death of guest blogging as an effective content marketing strategy. It's a shame that these authors miss the true value of guest blogging because they're just focused on the short-term SEO ROI of … [Read more...]
How Your Destination Should Market During Coronavirus
https://youtu.be/mFbgsoHWPYw Tom Martin of Converse Digital I have a lot of friends, colleagues, clients and past clients that have been severely affected by the coronavirus outbreak. Many have reached out to ask my two cents on what they should … [Read more...]