Over the last 10 years, content marketing has emerged as a powerful driver for effective social selling and inbound sales lead generation programs. And while largely heralded as a way to drive inbound leads there is another, even more powerful reason … [Read more...]
The Invisible Benefit of Your Agency’s Content Marketing Strategy
Filed Under: Advertising & PR Agency Business Development, Content Marketing Strategy, Social Selling & Sales Training Tagged With: ad agency, Ad Agency Business Development, B2b Lead Generation, B2b Sales, B2b Sales Prospecting, b2b social selling, Brand Advocates, content marketing, content marketing strategy, digital strategy, Lead Generation, Lead Generation Process, Marketing Lead Generation, Marketing Strategies, painless prospecting, Prospecting, Sales Marketing, Sales Process, sales prospecting, Selling, Social Agent, Social Agents, social media, Social Media Marketing Strategies, social media strategy, social selling, social selling agency
Why Do Companies Screw Their Best Customers?
Yesterday I received an email from Oculus that really pissed me off. The email invited me (an early adopter of the technology) to share the gift of VR. It went on to inform me that for a “limited time” Oculus was selling a package of one Rift + two … [Read more...]
Filed Under: Digital Sales & Marketing Strategy Tagged With: customer service, influencer marketing, influencer marketing agency, influencer marketing strategy, rant, Social Agent, Social Agents
Why You Need To Build Your DMO’s Social Sales Force
What Is A Social Sales Force? Simply put, a social sales force is comprised of motivated, unpaid ambassadors and influencers -- what we at Converse Digital call Social Agents. Social Agents introduce you to prospective visitors online through … [Read more...]
Filed Under: Content Marketing Strategy, Digital Sales & Marketing Strategy, Social Media Strategy, Tourism Marketing Sales & Marketing Strategy Tagged With: content marketing, CVB, digital marketing strategies, digital strategy, DMO, Facebook, Social Agent, Social Agents, social media, Social Media Marketing Strategies, Social Network, Social Sales, social selling, Tom Martin, Tourism, tourism marketing, Tourism Marketing Strategy, Use Social Media, WOM, Word of Mouth
