WARNING: If you are of the mindset that all prospects are leads, you’ll probably disagree with what I’m about to say. I’m a huge fan of online product demos and webinars because they let me easily self-educate about a product or service I’m considering. And as a business, you should love these tools as …
Today I had the honor of presenting at ContentTech. To a packed room of senior level marketers and a few sales people, we talked about the gulf between Marketing and Sales. Specifically, what causes it and how to fix it. For most marketing teams today, their role in the sales prospecting process is all about …
You can’t sell if you can’t persuade. We all know that. But what many sales people haven’t figured out yet is that digital content is often the most persuasive tool in the salesperson’s toolbox. In my 2014 Content Marketing World talk — Using Content as Your New Sales Force — I talked about this new sales …