WARNING: If you are of the mindset that all prospects are leads, you’ll probably disagree with what I’m about to say. I’m a huge fan of online product demos and webinars because they let me easily self-educate about a product or service I’m considering. And as a business, you should love these tools as …
Today I had the honor of presenting at ContentTech. To a packed room of senior level marketers and a few sales people, we talked about the gulf between Marketing and Sales. Specifically, what causes it and how to fix it. For most marketing teams today, their role in the sales prospecting process is all about …
The reason your sales prospects love all the free, helpful content marketing you create is because they end up using it against you. Self-educating buyers are using Google Searches and your (and your competitors’) digital content marketing efforts to do their homework. And they think they know what they need to know in order to …