When you sit across the table from a prospective client, you aren’t selling services; you’re selling belief. The modern pitch isn’t a laundry list of deliverables or a gallery of Instagram-worthy portfolio pieces. It’s an invitation to envision a future where conversation drives conversion, where proof validates possibility, and where emotion cements commitment. In my …
Last week I received an email that pained me to read. The sender had just shared what she hoped had been an impactful PowerPoint presentation during a networking event we both attended and had asked me for my opinion. After trading emails, she finally sent this: I 1,000% need help, especially as we move into …
As we’ve discussed before, According to the WSJ, $250 million per day is wasted on bad, ineffectively designed PowerPoint Presentations. It still amazes us that companies continue to spend millions of dollars developing sales slicks, marketing campaigns, lead generation programs, etc., but spend little or nothing on the most utilized tool in their sales toolbox — …
Competitive differentiation is crucial to delivering compelling sales pitches that close quickly and generate higher margins. When sales prospects view you, your organization, and your product or service as something extraordinary—and not just a commodity — you can avoid price concessions as your primary tool to win more business. Suppose you’re lucky enough to …
Is there anything worse than a boring PowerPoint presentation? Actually, yes, a poorly designed one. And according to Microsoft, it’s costing companies big.
...Effective PowerPoint presentation deck design isn’t just about making your slides look great—you need to engage your buyers, hold their attention, and deliver a clear message they’ll remember and that motivates them to take action. Look over the last dozen presentation decks you’ve created or sat through and ask yourself: are your presentations up to …
People are generally better persuaded by reasons which have come into their own mind than those from the minds of others. This book will show you how to do that.
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