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What is the role of mobile in your marketing strategy?

Is mobile a 1st screen, 2nd screen or 3rd screen in your marketing strategy? What should it be? If you agree with author Chuck Martin, it's the Third Screen -- also the title of his book. If you favor my friend Tom Webster's view it's the First … [Read more...]

Do Consumers Really Scan QR Codes?

During the 2011 Christmas season, Sears ran an interesting digital outdoor-mobile campaign. Taking a cue from Tesco's incredible QR code campaign, Sears built and deployed a number of outdoor executions to test whether consumers would scan QR codes … [Read more...]

3 Reasons You Should NOT use a QR code on a website

A DM in my stream this morning asked if I knew of any posts that specifically talk about why you shoud NOT use a QR code on a webiste. I couldn't find any quickly, so allow me to create one for you. I've been doing a lot of QR Code Campaign … [Read more...]