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What Prince Can Teach You About Ad Agency Business Development

From Wikimedia Commons, the free media repository Prince wasn't just a great singer, he was also a great sales prospecting philosopher. Don't believe me? Let's look at two of his songs and how he contrasts the painful traditional ad agency … [Read more...]

Creating Webinars and Product Demos that Help Buyers Self-Educate and Self-Qualify

WARNING: If you are of the mindset that all prospects are leads, you’ll probably disagree with what I’m about to say.   I’m a huge fan of online product demos and webinars because they let me easily self-educate about a product or service I’m … [Read more...]