As I celebrate another year of Converse Digital not failing, not going belly up or flaming out, I sat back and thought about all of the lessons I learned over the last 12 months and well, here are the five most important ones for your … [Read more...]
How Destination Marketing Organizations Can Sell Greatly By Improving A Traveler’s First Time Experience
Today, let’s get tactical and talk about how a destination brand could Sell Greatly by programming or at least influencing a first time visitor's destination experience to maximize the value for both the visitor and the destination marketing … [Read more...]
Filed Under: Instagram Posts, Tourism Marketing Sales & Marketing Strategy Tagged With: advertising, content marketing, content marketing strategy, destination marketing, destination marketing organization, digital strategy, DMO, experiential marketing, keynote speaker, marketing, Marketing Strategies, Sales Marketing, Sell Greatly, social media, social media marketing, Social Media Marketing Strategies, social selling destinations, Tom Martin, Tourism, tourism marketing, Tourism Marketing Strategy
Entrepreneurs: Be Courageous Enough To Dare Greatly
Nine years ago today I started Converse Digital. And as I try and do every year on our anniversary, I look back, take stock and share the most important entrepreneurial lessons I learned. And whew what a year it has been! This last year was … [Read more...]
Filed Under: Anniversary Posts, Digital Sales & Marketing Strategy Tagged With: anniversary post, B2b Sales Prospecting, client relationships, courage, entrepreneur, entrepreneurship, inspiration, keynote speaker, Keynote Speakers, keynotes, painless prospecting, Prospecting, Sales Keynote Speaker, Sales Lead Generation, sales prospecting, Sales Prospecting Techniques, Sales Tips, sales training, Social Sales, Tom Martin
Is There A Difference Between Authority and Fame?
Last week while driving my six year old son to camp, he asked me an interesting question. "Dad, how do you become famous?" I responded that you do something notable and worthy. He then went on to ask me to define worthy. Which I defined is doing … [Read more...]
Filed Under: Content Marketing Strategy, Influencer Marketing, Social Media Strategy Tagged With: authority, authority conference, B2b Lead Generation, B2b Sales, content marketing, content marketing strategy, digital strategy, influencer marketing, influencer marketing strategy, keynote speaker, Lead Generation, Marketing Strategies, sales prospecting, Selling, social media, social media marketing, Social Media Marketing Strategy, Twitter
