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Are You Executing Influence or InfluenceR Marketing Programs?

The answer might just surprise you. Why? Because so many influencer agencies and a fair number of brand side marketers don't believe there is a difference between the two. But, as my friend Jason Falls says in his new book, Defining Winfluence, that … [Read more...]

Should My Company Focus on Facebook or Instagram to Reach Gen Z?

Should we be on [insert name of new or hot social network here] or [established social media platform]? This is easily the most common question our digital strategy clients pose to us. And interestingly of late, the question tends to focus on two … [Read more...]

Why Conversations Are Essential in Successful Influencer Marketing Campaigns

Most influencer campaigns today are really thinly veiled awareness ad campaigns. Companies are simply renting access to an influencer's audience on the misguided belief that this access will generate sales by association. But this is a short-sighted … [Read more...]