Most influencer campaigns today are really thinly veiled awareness ad campaigns. Companies are simply renting access to an influencer's audience on the misguided belief that this access will generate sales by association. But this is a short-sighted … [Read more...]
Why Conversations Are Essential in Successful Influencer Marketing Campaigns
Filed Under: Digital Sales & Marketing Strategy Tagged With: blogger outreach, Brand Advocates, content marketing, content marketing strategy, conversational marketing, digital strategy, Influence Marketing, influencer, influencer marketing, influencer marketing agency, influencer marketing strategy, instagram, Social Agent, social media, Social Media Marketing Strategies, social media strategy, social media strategy agency
