The answer might just surprise you. Why? Because so many influencer agencies and a fair number of brand side marketers don't believe there is a difference between the two. But, as my friend Jason Falls says in his new book, Defining Winfluence, that … [Read more...]
Should My Company Focus on Facebook or Instagram to Reach Gen Z?
Should we be on [insert name of new or hot social network here] or [established social media platform]? This is easily the most common question our digital strategy clients pose to us. And interestingly of late, the question tends to focus on two … [Read more...]
Filed Under: Social Media Strategy Tagged With: Facebook, facebook marketing, facebook strategy, Gen Z, instagram, liquor social media, Marketing Research, Marketing Strategies, Marketing Strategy, Marketing Strategy Development, Sales And Marketing Strategy, social marketing, social media, Social Media Agencies, social media agency, Social Media Management, social media marketing, Social Media Marketing Strategies, Social Media Marketing Strategy, social media planning, social media strategy, social media strategy agency
Why Conversations Are Essential in Successful Influencer Marketing Campaigns
Most influencer campaigns today are really thinly veiled awareness ad campaigns. Companies are simply renting access to an influencer's audience on the misguided belief that this access will generate sales by association. But this is a short-sighted … [Read more...]
Filed Under: Digital Sales & Marketing Strategy, Influencer Marketing Tagged With: blogger outreach, Brand Advocates, content marketing, content marketing strategy, conversational marketing, digital strategy, Influence Marketing, influencer, influencer marketing, influencer marketing agency, influencer marketing strategy, instagram, Social Agent, social media, Social Media Marketing Strategies, social media strategy, social media strategy agency
