The answer might just surprise you. Why? Because so many influencer agencies and a fair number of brand side marketers don't believe there is a difference between the two. But, as my friend Jason Falls says in his new book, Defining Winfluence, that … [Read more...]
Why Conversations Are Essential in Successful Influencer Marketing Campaigns
Most influencer campaigns today are really thinly veiled awareness ad campaigns. Companies are simply renting access to an influencer's audience on the misguided belief that this access will generate sales by association. But this is a short-sighted … [Read more...]
Filed Under: Digital Sales & Marketing Strategy, Influencer Marketing Tagged With: blogger outreach, Brand Advocates, content marketing, content marketing strategy, conversational marketing, digital strategy, Influence Marketing, influencer, influencer marketing, influencer marketing agency, influencer marketing strategy, instagram, Social Agent, social media, Social Media Marketing Strategies, social media strategy, social media strategy agency
Why Do Companies Screw Their Best Customers?
Yesterday I received an email from Oculus that really pissed me off. The email invited me (an early adopter of the technology) to share the gift of VR. It went on to inform me that for a “limited time” Oculus was selling a package of one Rift + two … [Read more...]
Filed Under: Digital Sales & Marketing Strategy Tagged With: customer service, influencer marketing, influencer marketing agency, influencer marketing strategy, rant, Social Agent, Social Agents
Did Your Influencer Just Become a Celebrity?
You can't turn around in marketing today without hearing someone or some company talking about Influencer Marketing. It seems every company wants to figure out how to leverage an influencer marketing strategy to grow their brand and sales. But from … [Read more...]
Filed Under: Digital Sales & Marketing Strategy, Influencer Marketing, Social Media Strategy Tagged With: blogger outreach, content marketing strategy, Digital Marketing, digital marketing strategies, digital strategy, influence, influencer marketing, influencer marketing agency, influencer marketing strategy, Marketing Strategies, Marketing Strategy, social media, Tom Martin
