That last little “R” is HUGE — read this post to understand the difference between Influence and InfluenceR marketing.
...Most influencer campaigns today are really thinly veiled awareness ad campaigns. Companies are simply renting access to an influencer’s audience on the misguided belief that this access will generate sales by association. But this is a short-sighted and increasingly unsuccessful viewpoint because fame doesn’t equal influence. So, how do you leverage conversations to create a …
Yesterday I received an email from Oculus that really pissed me off. The email invited me (an early adopter of the technology) to share the gift of VR. It went on to inform me that for a “limited time” Oculus was selling a package of one Rift + two Touch Controllers for only $399… almost …
You can’t turn around in marketing today without hearing someone or some company talking about Influencer Marketing. It seems every company wants to figure out how to leverage an influencer marketing strategy to grow their brand and sales. But from what I’ve seen, more are doing it wrong than right and new research suggests new …