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Are You Executing Influence or InfluenceR Marketing Programs?

The answer might just surprise you. Why? Because so many influencer agencies and a fair number of brand side marketers don't believe there is a difference between the two. But, as my friend Jason Falls says in his new book, Defining Winfluence, that … [Read more...]

Social Media: Changing The Brand Perception of Mardi Gras

As I embark on yet another Fat Tuesday, I can't help but flashback a decade (yes, it's been 10 years since I first invited you to experience Mardi Gras via my Tweetstream) and marvel at the power of Social Media to build brand perception. Back then, … [Read more...]

Why Conversations Are Essential in Successful Influencer Marketing Campaigns

Most influencer campaigns today are really thinly veiled awareness ad campaigns. Companies are simply renting access to an influencer's audience on the misguided belief that this access will generate sales by association. But this is a short-sighted … [Read more...]