As I embark on yet another Fat Tuesday, I can't help but flashback a decade (yes, it's been 10 years since I first invited you to experience Mardi Gras via my Tweetstream) and marvel at the power of Social Media to build brand perception. Back then, … [Read more...]
Social Media: Changing The Brand Perception of Mardi Gras
Filed Under: Content Marketing Strategy, Social Media Strategy Tagged With: advertising, Brand Awareness, Brand Preference, Brand Strategy, content marketing, content marketing agency, Content Marketing Strategies, content marketing strategy, digital strategy, Influence Marketing, influencer, influencer marketing, Mardi Gras, Mardi Gras Branding, Mardi Gras New Orleans, marketing, Marketing Strategies, social media, Social Media Agencies, social media agency, social media marketing, Social Media Marketing Strategies, Social Media Marketing Strategy, social media strategy, Tom Martin, tourism marketing, Twitter, Video Content Marketing
Why Conversations Are Essential in Successful Influencer Marketing Campaigns
Most influencer campaigns today are really thinly veiled awareness ad campaigns. Companies are simply renting access to an influencer's audience on the misguided belief that this access will generate sales by association. But this is a short-sighted … [Read more...]
Filed Under: Digital Sales & Marketing Strategy Tagged With: blogger outreach, Brand Advocates, content marketing, content marketing strategy, conversational marketing, digital strategy, Influence Marketing, influencer, influencer marketing, influencer marketing agency, influencer marketing strategy, instagram, Social Agent, social media, Social Media Marketing Strategies, social media strategy, social media strategy agency
