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Should My Company Focus on Facebook or Instagram to Reach Gen Z?

Should we be on [insert name of new or hot social network here] or [established social media platform]? This is easily the most common question our digital strategy clients pose to us. And interestingly of late, the question tends to focus on two … [Read more...]

Facebook News Feed Changes: Why You Don’t Need A New Strategy

Facebook's announcement that "The new algorithm will emphasize posts from friends and family over viral videos and clickbait headlines from Pages." doesn't mean you need a new social media strategy. It means you'll need to execute better against the … [Read more...]