Yesterday I received an email from Oculus that really pissed me off. The email invited me (an early adopter of the technology) to share the gift of VR. It went on to inform me that for a “limited time” Oculus was selling a package of one Rift + two Touch Controllers for only $399… almost …
My friend Scott Stratten has a great part in his UnSelling keynote. He talks about how the sale is not the end but the beginning of the customer transaction and relationship. This holiday season I had the opportunity to really see Stratten’s theory in action and it reinforced how companies must change their way of …