What if I told you I could create a 161% change in consumer perception by simply changing the background of a headshot photo? Would you believe me? Would you believe that something so small could cause such a massive improvement in your consumer marketing programs? And not just any perception, a meaningful one — the …
My friend Scott Stratten has a great part in his UnSelling keynote. He talks about how the sale is not the end but the beginning of the customer transaction and relationship. This holiday season I had the opportunity to really see Stratten’s theory in action and it reinforced how companies must change their way of …
Last night I received an email from a hotel chain asking me to review a recent stay. I’m a fan of this particular chain, like their properties, and the one I stayed at wasn’t one of their best, so I thought I’d be helpful and answer this survey. Problem is, I never finished. Like to …