What if I told you I could create a 161% change in consumer perception by simply changing the background of a headshot photo? Would you believe me? Would you believe that something so small could cause such a massive improvement in your consumer marketing programs? And not just any perception, a meaningful one — the …
Everywhere you look marketers, digital marketing consultants and thought leaders are chiming off about big data. Just yesterday I read this post extolling the virtues of data-based marketing in place of empathy-based marketing. In it the author says, and I quote, “And if you are not using data as the primary source of strategy development… you …