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How You Can Leverage Social Media To Turn Campfire Conversations Into Loyal Customers

Did you know that a recent Sprout Social research study found when consumers feel connected to brands, more than half of them (57%) said they'd increase their spending with that brand and 76% indicated they'd buy from that brand vs a competitor? And … [Read more...]

Creating Campfire Brands

Over the last couple of years, a few hundred members of the diabetic community came together for the world's first, and only, virtual diabetes conference. Registration was completely free and attendees could join from a computer, smartphone or … [Read more...]