September 28, 2021

The Mono-Culture is Dead, Long Live the Weirdos So what’s the deal? Why has Facebook’s advertising the last two years doubled-down on hyper-focused groups with such niche audiences as “LGBTQ Crochet/Knitting/Crafters?” This concept is largely the reason for TikTok’s overnight explosive success. TikTok’s “For You Page” (FYP) homepage feature takes the hashtag concept of cataloguing

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June 24, 2021

Do you wish you could leverage the power of social media and conversations to grow brand loyalty and purchase intent? You can.

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May 13, 2014

Over the last couple of years, a few hundred members of the diabetic community came together for the world’s first, and only, virtual diabetes conference. Registration was completely free and attendees could join from a computer, smartphone or tablet. And this ability to create virtual events is what I firmly believe is the future of social

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