Everything you once knew about marketing and sales prospecting is wrong. Or at the very least, social selling is quickly rendering it obsolete. Once upon a time, companies treated information about their product as sacred. After all, … [Read more...]
The New Marketing Landscape: Why Hoarding Information Will Cost You Sales Leads
Filed Under: Content Marketing Strategy, Social Selling & Sales Training Tagged With: advertising, B2b Lead Generation, B2b Sales, Buyer, content marketing, content marketing strategy, digital strategy, Google, Inbound Content Marketing, Lead Generation, marketing, Marketing Lead Generation, Marketing Strategies, painless prospecting, sales prospecting, Sales Team, Selling, Social Media Marketing Strategies, social networking, social selling
Using Aikido Selling To Close Sales with Self-Educating Buyers
The reason your sales prospects love all the free, helpful content marketing you create is because they end up using it against you. Self-educating buyers are using Google Searches and your (and your competitors') digital content marketing efforts to … [Read more...]
Filed Under: Social Selling & Sales Training Tagged With: Aikido, Aikido Selling, Buyer, Closing Process, Personal Selling, Prospects, Sales Process, sales prospecting, Self Educated, Self Education, Selling Process
