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Creating Campfire Brands

Over the last couple of years, a few hundred members of the diabetic community came together for the world's first, and only, virtual diabetes conference. Registration was completely free and attendees could join from a computer, smartphone or … [Read more...]

Leveraging Social Media To Grow Tourist Traffic To Your Destination

Today I'm off to Curitiba, Brazil, a city I'd never heard of prior to being invited to come there and speak about using social media to alter brand perception for destinations and festivals. But what makes this even more interesting is what you find … [Read more...]