As I embark on yet another Fat Tuesday, I can’t help but flashback almost two decades (yes, it’s hard to believe, but it’s been 17 years since I first invited you to experience the first version of My Mardi Gras Experience: Mardi Gras via my Tweetstream) and marvel at the power of Social Media to …
Today I read a piece in Ad Age where the CMO of a major restaurant chain said, “In the past, over 80% of the marketing plan would be executed the way you originally planned. Now, it’s like 20%,” so you better be agile.” I have to say – I completely disagree with this point-of-view and …