In a world of marketing automation, artificial intelligence (AI), and mass personalization, human beings are craving connection. But you can’t mass produce connection.
But the good news is… it doesn’t have to for you to succeed in sales. Read On….
...Companies today live and die by the KPI (Key Performance Indicator) metric of their choosing. They become slaves to the data based sales & marketing approach. And there is nothing wrong with that until there is, especially with consumer engagement KPI’s. Because what at first, seems to be a positive, could actually hide a huge …