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The Power Of Sincerity

I had a conversation this morning with a salesperson about social selling vs traditional selling. As he lamented how his company needed to catch-up to the social selling wave, I mentioned that he might actually be ahead vs behind the curve. Here's … [Read more...]

Is Your Social Media KPI Data Lying To You?

Companies today live and die by the KPI (Key Performance Indicator) metric of their choosing. They become slaves to the data based sales & marketing approach. And there is nothing wrong with that until there is, especially with consumer … [Read more...]