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Is Your Brand Activation Creating Word of Mouth?

Companies spend millions on brand activations and Netflix's recent CES activation was no different. The super weird booth from fake company Psychasec promoting their "sleeve" product, a spare body you can transfer your consciousness into seems to be … [Read more...]

Will Online Reviews & Testimonials Kill Traditional Branding?

Over the last few weeks I've noticed a handful of articles discussing the devaluation of brands in a world of near perfect information. It has me thinking about the effect such a change would have on traditional marketing approaches. And, more … [Read more...]

Stop Chasing Customers.
Start Building Your Brand.

Today I read a piece in Ad Age where the CMO of a major restaurant chain said, "In the past, over 80% of the marketing plan would be executed the way you originally planned. Now, it's like 20%," so you better be agile." I have to say - I … [Read more...]