Companies spend millions on brand activations and Netflix’s recent CES activation was no different. The super weird booth from fake company Psychasec promoting their “sleeve” product, a spare body you can transfer your consciousness into seems to be designed to specifically create Word-of-Mouth. So did it? Let’s look at the numbers. Online Social Media Discussions Generated …
Over the last few weeks I’ve noticed a handful of articles discussing the devaluation of brands in a world of near perfect information. It has me thinking about the effect such a change would have on traditional marketing approaches. And, more importantly, the implications on brand loyalty programs, product launches, and small businesses vs big …
Today I read a piece in Ad Age where the CMO of a major restaurant chain said, “In the past, over 80% of the marketing plan would be executed the way you originally planned. Now, it’s like 20%,” so you better be agile.” I have to say – I completely disagree with this point-of-view and …