Content Marketing Strategy: The Importance of Ecosystem Thinking

Let me show you an example of how this might work, using Chapter 14, of my book, The Invisible Sale, “Creating Text-Based Content.” Chapter 14 easily deconstructs into multiple individual blog posts. One blog post idea is to repurpose the "Talking vs … [Read more...]

5 Steps to better blogger/ad agency relationships

A few years ago I participated in a panel at BlogWorld Expo in Vegas. I had the pleasure of serving on a panel with a few outstanding travel marketers,  Doug Anweiler, Leanne Jakubowski and Mike Taylor where we tried to help travel bloggers … [Read more...]

How To Write a Persuasive Blog Post

Persuasion is an art and a science. Teaching the art is hard but the science is rather simple. Today I want to share with you five key characteristics of persuasive blog posts and a simple five paragraph template you can use to create your own … [Read more...]

Making better iPhone Videos – Lighting

As promised in my #LastWord contest announcement post on Monday, today I'm bringing you another in my iPhone Video series. If you missed my previous posts, you can read about my iPhone video tools, my thoughts on using an iPhone vs the Flip for video … [Read more...]

The One Thing Every Blogger Outreach Campaign Needs

So last week I asked you to look at a picture and then tell me What's Missing From Your Blogger Outreach Strategy? So many of you responded, none correctly (at least as to what I thought was missing) so I wanted to share what I thought was missing … [Read more...]