March 7, 2018

Let me show you an example of how this might work, using Chapter 14, of my book, The Invisible Sale, “Creating Text-Based Content.” Chapter 14 easily deconstructs into multiple individual blog posts. One blog post idea is to repurpose the “Talking vs Typing” section into a blog post titled “How to Use Voice-to-Text Transcription Software

Read More

October 25, 2012

A few years ago I participated in a panel at BlogWorld Expo in Vegas. I had the pleasure of serving on a panel with a few outstanding travel marketers,  Doug Anweiler, Leanne Jakubowski and Mike Taylor where we tried to help travel bloggers understand how to better work with brands and the agencies that represent brands. As part of

Read More

October 22, 2012

Persuasion is an art and a science. Teaching the art is hard but the science is rather simple. Today I want to share with you five key characteristics of persuasive blog posts and a simple five paragraph template you can use to create your own persuasive blog posts.Real World Examples of Persuasive Blog PostsIt’s always

Read More

August 3, 2011

As promised in my #LastWord contest announcement post on Monday, today I’m bringing you another in my iPhone Video series. If you missed my previous posts, you can read about my iPhone video tools, my thoughts on using an iPhone vs the Flip for video blogging, any my 8 simple secrets to better iPhone video

Read More

May 10, 2011

So last week I asked you to look at a picture and then tell me What’s Missing From Your Blogger Outreach Strategy? So many of you responded, none correctly (at least as to what I thought was missing) so I wanted to share what I thought was missing from these two blogger outreach campaigns. But

Read More