Everyone loves digital advertising for its tracking capability vs traditional advertising. It’s easier to prove digital marketing ROI vs traditional advertising because digital makes the invisible buyer visible. But is this focus on clicks causing … [Read more...]
Should You Invest In Digital or Traditional Advertising for Generating Sales?
Filed Under: Digital Strategy Tagged With: B2b Lead Generation, B2b Sales, B2b Sales Prospecting, b2b social selling, digital strategy, Lead Generation, marketing, Marketing Lead Generation, Marketing Strategies, painless prospecting, Prospecting, Prospecting Tools, Sales, Sales Process, sales prospecting, Selling, Social Media Marketing Strategies, social selling, social selling agency, social selling keynote, social selling keynote speaker, social selling training, social selling workshop, social selling workshops, Tom Martin
Biz Dev for Ad Agencies
A few weeks ago Tom had a chance to sit down with Luke over at Toucan Advertising to talk about how ad agencies, pr agencies and frankly anyone in the consulting world, can turn conversations into customers. The podcast, Briefly, is about 30 … [Read more...]
Filed Under: Social Selling Tagged With: advertising, B2b Lead Generation, B2b Sales, B2b Sales Prospecting, b2b social selling, Lead Generation, Marketing Lead Generation, painless prospecting, Personal Selling, Prospecting, Sales, Sales Process, sales prospecting, social selling, social selling agency, social selling keynote, social selling keynote speaker, social selling training, social selling workshop, social selling workshops, Tom Martin
The One Social Selling Tactic That Will Guarantee Successful Sales Prospecting
Every day you find another article about some new Social Selling tip, trick or tactic to improve your sales prospecting success. So you read, follow and try. But that’s a recipe for sales prospecting failure. Everyone is asking themselves the same … [Read more...]
Filed Under: Social Selling Tagged With: B2b Lead Generation, B2b Sales, B2b Sales Prospecting, b2b social selling, Lead Generation, Marketing Lead Generation, painless prospecting, Personal Selling, Prospecting, Sales, Sales Marketing, Sales Process, sales prospecting, Selling, social selling, social selling agency, social selling keynote, social selling keynote speaker, social selling training, social selling workshop, social selling workshops, Tom Martin
Promotional Products: The Trojan Horse of Sales Prospecting
Do you remember the story of The Trojan Horse? In the story, the Greeks constructed a huge wooden horse and hid a select force of men inside. The Greeks pretended to sail away and the Trojans pulled the horse into their city as a victory trophy. That … [Read more...]
Filed Under: Social Selling Tagged With: B2b Lead Generation, B2b Sales, B2b Sales Prospecting, b2b social selling, Lead Generation, painless prospecting, promotional products, Prospecting, Prospecting Tools, Sales, Sales Marketing, Sales Process, sales prospecting, Selling, social selling, social selling agency, social selling keynote, social selling keynote speaker, social selling training, social selling workshop, social selling workshops, Tom Martin
Why Are B2B Marketers Struggling to Engage Targeted Prospects?
This morning I read an interesting research study indicating that 57% of B2B Marketers felt "Getting targeted prospects to engage" was their #1 challenge in generating new leads. Following closely on the heels was "Finding leads that convert" at 55%. … [Read more...]
Filed Under: Social Selling Tagged With: B2b Lead Generation, B2b Marketing, B2b Sales, B2b Sales Prospecting, b2b social selling, Business-to-business, Lead Generation, painless prospecting, Personal Selling, Prospecting, Sales, Sales Process, sales prospecting, Selling, social media, social selling, social selling agency, social selling keynote, social selling keynote speaker, social selling training, social selling workshop, social selling workshops, Tom Martin
