Today I had the honor of presenting at ContentTech. To a packed room of senior level marketers and a few sales people, we talked about the gulf between Marketing and Sales. Specifically, what causes it and how to fix it. For most marketing teams … [Read more...]
Aligning Marketing Automation Platforms and Content to Create Leads Sales Can’t Live Without
Filed Under: Social Selling Tagged With: Aikido Selling, B2b Lead Generation, B2b Lead Generation Blog, B2b Sales, B2b Sales Lead Generation, B2b Sales Prospecting, b2b social selling, Generate Sales Leads, Lead Generation, Lead Generation Campaign, Lead Generation Process, Lead Generation Tools, lead prospecting, Marketing Lead Generation, Qualifying Sales Prospects, Sales, Sales And Marketing Strategy, Sales Conversions, Sales Cycle, Sales Funnel, Sales Keynote Speaker, Sales Lead, Sales Lead Generation, Sales Leads, Sales Marketing, Sales Process, sales prospecting, Sales Prospecting Techniques, Sales Prospecting Tools, Sales Tips, sales training, Selling, Selling Process, Selling Strategies, Selling Techniques, Selling Training, Selling Workshops, Social Sales, social sales training, social selling, social selling agency, social selling b2b, social selling experts, social selling in toursim, social selling keynote, social selling keynote speaker, social selling training, social selling workshop, social selling workshops
Using Aikido Selling To Close Sales with Self-Educating Buyers
The reason your sales prospects love all the free, helpful content marketing you create is because they end up using it against you. Self-educating buyers are using Google Searches and your (and your competitors') digital content marketing efforts to … [Read more...]
Filed Under: Social Selling Tagged With: Aikido, Aikido Selling, Buyer, Closing Process, Personal Selling, Prospects, Sales Process, sales prospecting, Self Educated, Self Education, Selling Process
