Small Business, Big Decision 

Small Business Owners

Master Business Development On YOUR Terms

With over 30 years of business development experience at numerous agencies and as the owner of a digital sales training agency, Tom Martin brings a wealth of knowledge in navigating the challenges and opportunities in business development. This webinar covers everything from deciding whether to hire a business development professional or steer the course solo, to integrating that role into your business, and mastering the art of DIY business development strategies.

Drawing from his expertise and insights from his book, The Invisible Sale, Tom will provide practical advice and strategies to help you take the next step in growing your business.

What you’ll discover on this webinar:

  • Finally clarify the best approach to business development for your small business
  • Understand how to structure a business development role effectively, should that solution make the most sense for your business
  • Learn effective tactics to streamline your business development efforts, making the most of your time without overwhelming your schedule

A Eureka Lightbulb Went Off In My Head

A eureka lightbulb went off in my head while listening to Tom's talk on business development today. This is a better and more pragmatic approach to building my business. Thank you, Tom, for showing me the way - I am excited to follow this much more promising path to success.

Fred Moore

President, Big River Advertising

Meet Your Presenter

Tom Martin

President, Converse Digital

Tom “Big Chef” Martin has dedicated 30 years to developing sales & marketing strategies to drive client success in the sales & marketing industry. He founded Converse Digital (his second agency) over 10 years ago with the singular goal of helping well known brands like American Airlines, Hilton Hotels, Fireball Whisky, Tabasco Hot Sauce, ITC^DeltaCom, Sexton Biotechnologies, Content Marketing World and others achieve and sustain sales growth, enhance brand perception and painlessly prospect for new customers. His prior tenure includes stints at Peter Mayer Advertising, Brandmarken Communications (his first agency), Zehnder Communications, and TM Advertising (formerly Temerlin McClain). Tom is a graduate of the University of Texas at Austin and a Longhorn for life. He is the lucky husband of Missy, and father of four children.

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