Turning Conversations into Clients — with Science

At Converse Digital, we help agencies and professionals transform their business development efforts by building trust-first, relationship-driven pipelines — all powered by The Propinquity Principle™, our proprietary scientifically-based approach to modern selling.

 Learn More About the Propinquity Principle

Visibility Alone Isn't Enough Anymore

Traditional selling approaches flood prospects with noise.
More Ads. More direct mail. More emails. More cold calls.
It’s exhausting — for you and for them.

Unfortunately, being seen doesn’t mean being trusted.

To win in modern business development, you need more than exposure.
You need emotional familiarity — the subtle, invisible sense of knowing, liking, and trusting someone before the first meeting even happens.

That’s the real secret to sustainable growth.
And it’s what most agencies miss.

The Psychology Behind Why We Say Yes

Pro·pin·qui·ty  /prəˈpiNGkwÉ™dÄ“/

More than a century of behavioral research proves a simple truth:

The Law of Propinquity states that the greater the physical (or psychological) proximity is between people, the greater the chance that they will form friendships or romantic relationships. 

Most famously proven by social scientists at MIT, and confirmed in countless studies before and after, Propinquity research reveals why making friends is easier for people who live near a stairwell. Why 50% of married couples lived within a mile of each other at the time of their first date. And, why 14 touches produce the highest average conversion rate (39.5%) in business-to-business sales follow-up. 

Propinquity transforms every interaction into an opportunity to deepen connection. To let the prospect discover one more reason to like you or your agency. It's the invisible force that drives trust — and trust drives agency selection. 

Introducing The Propinquity Principleâ„¢

At Converse Digital, everything we do is guided by The Propinquity Principle™ — the science of turning strategic presence into trusted influence.

Through our Propinquity Pathwayâ„¢ framework, we help you:

  • Create Strategic Visibility — show up where it counts
  • Deliver Psychological Resonance — Share ideas that stick
  • Develop Relationships — Build trust before you sell
  • Convert Opportunities — Move from top-of-mind awareness to top-of-mind-preference

Our proprietary programs — Painless Prospecting, Perfect Pitches, and Prospecting in Pixels — operationalize this science into systems that create sustainable client pipelines.

When you leverage Propinquity, you don’t just show up.
You become the obvious choice.

A True Professional Who Knows What You Don't

I like Tom's style! He is straight to the point and backs up his counsel with proof points and analysis. We held a 20+ executive senior staff training with Tom and the feedback from our senior staff has been phenomenal. Our executives have adopted a number of his techniques and have taken his advice on helpful software programs and apps that have made them more effective at selling and prospecting. Tom is still assisting some of our people with ongoing training. You will not regret working with Tom! He is a true professional who knows what you don't and that is invaluable.

Todd Fromer / President

Are You Ready Sell Less and Win More?

In a world where proximity is cheap, trust is priceless.

At Converse Digital, we believe you shouldn’t have to rely on endless cold calls, mass emails, or high-volume tactics to grow.

When you apply The Propinquity Principle™, you stop chasing dozens of lukewarm prospects — and start engaging a smaller circle of high-potential clients who already know, like, and trust you.

Fewer conversations

Better conversations

Higher conversion rates.

Our proprietary frameworks — Painless Prospecting™, Perfect Pitches™, and Prospecting in Pixels™ — are built to move prospects naturally through the Know → Like → Hire journey.

Because when you create strategic presence and emotional resonance at every touchpoint, you don’t just sell.

You attract.

And when you attract the right clients, you win more — with less effort, less friction, and far greater success.

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Still not sure?

Related Readings for Your Viewing Pleasure...

Hey, we get it. Time is precious, and money doesn't grow on trees. Will the Propinquity Principle and Converse Digital's Agency Business Development programs make you more successful? It's a fair question. One best answered by exposure — exposure to us, our thoughts, and our ideas. So we've pulled together a few examples to help you determine whether or not you think we can help you.

The Overlooked Secret to Effective Prospect Follow-Up

Agency Business Development Strategy: Sell Belief Not Services

Agency Business Development Networking for Introverts

Never Face an Empty Funnel Again: A Proactive Agency Business Development Process

Ready to stop playing the numbers game — and start winning the trust game?


If you’re ready to build a business development system that feels natural, earns trust, and converts more effectively, let’s talk.

At Converse Digital, we don’t believe in chasing. We believe in attracting — the right prospects, the right opportunities, and the right growth for your agency.

Fill out the form, and let’s start designing a smarter, more sustainable path to growing your agency.