Hard to believe it, but 10 years ago tomorrow (May 1, 2010), I opened the doors to Converse Digital with no money in savings, no lines of credit, no investors and not a single paying client. I know, brilliantly smart of me don’t you agree? 😉 But yet, here we ...
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Are you a first time Zoom user? If you're like any of my friends, chances are the answer to that question is YES. Or maybe your team has chosen Facetime Calls, or GoToMeeting or Google Hangouts or Skype or any host of other video calling platforms to meet during this ...
https://youtu.be/mFbgsoHWPYwTom Martin of Converse Digital I have a lot of friends, colleagues, clients and past clients that have been severely affected by the coronavirus outbreak. Many have reached out to ask my two cents on what they should be doing now and in the future. Honestly, I didn't have a ...
Recently I ran across and interesting discussion on LinkedIn about the effectiveness of cold calls -- or maybe better stated -- lack of effectiveness. One comment in particular jumped out at me and really got me to thinking about a future where the cold call could again be an effective ...
Sell Greatly — the 5P’s featuring Tom Martin We’ve all heard about the 4P’s in Marketing — Product, Price, Place & Promotion — but have you ever studied the 5P’s of Sales? If not, read on and/or watch the quick video in this post. The 5P’s of Modern Selling Like ...
Before we can answer that, we must define the difference between these two similar but decidedly different adjectives. Personally, I believe the difference between fame and authority is really quite simple. Famous people are known but authoritative people are followed. Tweet This And let me be clear when I say ...
There are two kinds of people in digital networking: social agents and prospects. You’ve probably already figured out what prospects are, but maybe you’re wondering what agents—especially social agents—have to do with growing your business. Social agents are people that amplify your message by sharing your content online. They introduce ...
Our Sell Greatly approach is based on the 5 P’s — Proximity, Preparation, Presence, Patience and finally Preference. After a recent Sell Greatly Keynote, a sales manager quibbled with the third P - Patience. “I’m not sure I agree with the patience part. I’m pushing my guys all the time ...
What if every first sales call lead to a proposal that was bought? How much better would your life be as a salesperson? Now, obviously, that's never going to happen but today, let's talk about a series of questions, that should be part of any sales training, to guide a ...
This week RSW/US released its New Year Outlook 2020 Survey Report and based on the content, I think smaller, independent and/or specialist agencies will need to step up their biz dev game and learn to Sell Greatly this year or get left behind. Let's talk about why. Clients Plan To ...
Today, let’s get tactical and talk about how a destination brand could Sell Greatly by programming or at least influencing a first time visitor's destination experience to maximize the value for both the visitor and the destination marketing organization. I think this is important because there are so many first ...
Like most sales prospecting techniques, to improve your ability to develop stronger interpersonal relationships, you need to prepare (using techniques like Social Reconnaissance) before you prospect. That way, you're better prepared to have real conversations that eventually convert to real customers. For instance... here's how you can leverage Social Reconnaissance ...