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May 10

Is Overhead the Enemy of Innovation?

Innovation is sexy. It puts you ahead of the competition because you can offer a new tool for the marketer’s toolbox. It gets you meetings with prospects and new streams of funding from current clients. It excites your employees and gets you press. In a nutshell, innovation builds agencies in today’s hyper-competitive environment. And while you may disagree with how important it is — you likely won’t disagree that it is very, very important and a highly desirable trait for any agency to possess. Read More…


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