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Where Should Your Agency Focus Your New Biz Efforts In 2020?

This week RSW/US released its New Year Outlook 2020 Survey Report and based on the content, I think smaller, independent and/or specialist agencies will need to step up their biz dev game and learn to Sell Greatly this year or get left behind. Let's … [Read more...]

How Destination Marketing Organizations Can Sell Greatly By Improving A Traveler’s First Time Experience

Today, let’s get tactical and talk about how a destination brand could Sell Greatly by programming or at least influencing a first time visitor's destination experience to maximize the value for both the visitor and the destination marketing … [Read more...]

How To Leverage Sales Prospects’ Passions For Better Sales Nurturing

Like most sales prospecting techniques, to improve your ability to develop stronger interpersonal relationships, you need to prepare (using techniques like Social Reconnaissance) before you prospect. That way, you're better prepared to have real … [Read more...]

The 4 Key Listening Habits of Exceptionally Great Salespeople

To Sell Greatly, a salesperson has to be relationship first. And the most important skill in building strong, enduring relationships is the ability to be a good listener.Ironically, most of us are terrible listeners. It’s like we completely … [Read more...]

How To Teach Millennials to Sell Greatly

We've all heard, and maybe experienced, the Millennials' challenge with face-to-face, interpersonal communication. Sure they can text and converse on social media but "they don't answer their phones" and "they can't hold a conversation in … [Read more...]

Why Content Marketers Are Failing To Sell Greatly

Every year the Content Marketing Institute publishes a seminal report on the state of the Content Marketing Industry. This year, we thought we'd share it but through the lens of sales prospecting and using content to Sell Greatly. Content … [Read more...]

If You Can’t Do Good… Better Do Bad Well.

Today's post is inspired by the KSHMR, Nevve song Do Bad Well. It got me to thinking about how salespeople approach sales training today. So often, instead of trying to learn how to do good, the training just reinforces how to do bad well. Stick with … [Read more...]

How Often Do You Thank Your Clients?

Yesterday morning I had the pleasure of spending an hour with a group of men discussing gratitude -- its role in our lives, how we should be teaching it to our children, its role in our religion (it was a prayer group) -- and that got me to thinking … [Read more...]

4 Things You Can Do To Immediately Improve Your Sales Prospecting

Let's face it. Every second you spend sales prospecting that doesn't result in a sale or the creation of a long-term Social Agent relationship is basically wasted time. So today, let's talk about the four things you can do immediately to improve your … [Read more...]

How You Can Leverage Empathy Based Sales Techniques to Schedule More Face-to-Face Meetings With Sales Prospects

What Are The Advantages of Face-to-Face Meetings? While everyone loves the ability of technology to scale our sales efforts, save time and my personal favorite, call on sales prospects all around the globe while sleeping in my own bed each night, … [Read more...]