Blog

Tom Martin July 1, 2021 Leave a Comment

Are You Executing Influence or InfluenceR Marketing Programs?

The answer might just surprise you. Why? Because so many influencer agencies and a fair number of brand side marketers don't believe there is a difference between the two. But, as my friend Jason Falls says in his new book, Defining Winfluence, that … [Read more...]

Filed Under: Influencer Marketing Tagged With: influence, Influence Marketing, influencer, influencer marketing, influencer marketing agency, influencer marketing strategy, instagram, Social Media Marketing Strategies

Tom Martin June 24, 2021 Leave a Comment

How You Can Leverage Social Media To Turn Campfire Conversations Into Loyal Customers

Did you know that a recent Sprout Social research study found when consumers feel connected to brands, more than half of them (57%) said they'd increase their spending with that brand and 76% indicated they'd buy from that brand vs a competitor? And … [Read more...]

Filed Under: Influencer Marketing, Social Media Strategy Tagged With: community management, social media, social media marketing, Social Media Marketing Strategies, Social Media Marketing Strategy, social media planning, social media strategy, social media strategy agency, WOM, Word of Mouth, word of mouth strategy

Tom Martin June 17, 2021 Leave a Comment

Should My Company Focus on Facebook or Instagram to Reach Gen Z?

Should we be on [insert name of new or hot social network here] or [established social media platform]? This is easily the most common question our digital strategy clients pose to us. And interestingly of late, the question tends to focus on two … [Read more...]

Filed Under: Social Media Strategy Tagged With: Facebook, facebook marketing, facebook strategy, Gen Z, instagram, liquor social media, Marketing Research, Marketing Strategies, Marketing Strategy, Marketing Strategy Development, Sales And Marketing Strategy, social marketing, social media, Social Media Agencies, social media agency, Social Media Management, social media marketing, Social Media Marketing Strategies, Social Media Marketing Strategy, social media planning, social media strategy, social media strategy agency

Tom Martin June 11, 2021 1 Comment

Using Pinterest For Consumer Marketing Research

Two of the most important aspects of digital marketing strategy development are understanding consumer behavior and how consumers will respond to your marketing communications materials. Have you ever sat in a conference room and decided which ad, … [Read more...]

Filed Under: Digital Sales & Marketing Strategy, Social Media Strategy Tagged With: Consumer Market Research, Consumer Marketing Research, Consumer Research, Creative Research, Marketing Research, Pinterest

Tom Martin May 20, 2021 Leave a Comment

How To Create More Persuasive Presentations

One of the greatest benefits of being active in social media over the last decade has been the opportunity to meet and often befriend so many truly impressive, insightful and downright smart people. And today, I'm so very glad to highlight one of … [Read more...]

Filed Under: Content Marketing Strategy Tagged With: content marketing, giveaways, Presentation

Tom Martin May 13, 2021 Leave a Comment

3 Simple Steps To Building Rapport On Virtual Sales Calls

While delivering a recent Virtual Selling Workshop, an attendee asked, "What are the best ways to build rapport with customers or sales prospects during a virtual sales call or meeting?" Instantly, many of the attendees agreed they too wanted to … [Read more...]

Filed Under: Social Selling & Sales Training Tagged With: B2b Sales, B2b Sales Lead Generation, B2b Sales Prospecting, Generate Sales Leads, Qualifying Sales Prospects, Sales, Sales And Marketing Strategy, Sales Calls, Sales Lead Generation, Sales Process, sales prospecting, Sales Prospecting Techniques, Sales Tips, sales training, Social Sales, social sales training, virtual sales, virtual sales agency, virtual sales call, virtual sales call training, virtual sales techniques, virtual sales training, virtual selling, virtual selling techniques

Tom Martin May 3, 2021 2 Comments

5 Tips To Failproof Your Business [11th Year Anniversary Post]

As I celebrate another year of Converse Digital not failing, not going belly up or flaming out, I sat back and thought about all of the lessons I learned over the last 12 months and well, here are the five most important ones for your … [Read more...]

Filed Under: Anniversary Posts Tagged With: entrepreneur, entrepreneurship, keynote speaker, Marketing Strategy, Tom Martin

Tom October 8, 2020 Leave a Comment

How Brands Win by Whispering Instead of Shouting

We’ve all been in that conversation where it’s hard to focus on the person who is speaking to us, because we’re overhearing a much more interesting conversation happening elsewhere. And if you think about how brands are competing for our attention … [Read more...]

Filed Under: Content Marketing Strategy Tagged With: advertising strategy, Brand Strategy, Content Marketing Strategies, content marketing strategy, coronavirus sales strategy, digital marketing strategies, Digital Strategies, digital strategy, DMO Marketing Strategy, Inbound Marketing Strategy, Marketing Strategies, Marketing Strategist, Marketing Strategy, Marketing Strategy Development, Sales And Marketing Strategy, Selling Strategies, Social Media Marketing Strategies, Social Media Marketing Strategy, Social Media Marketing Strategy Template, social media strategy, social media strategy agency, strategy, Tom Martin, tourism content marketing strategy, Tourism Marketing Strategy, Video Content, Video Content Marketing

Tom Martin September 3, 2020 Leave a Comment

Is Your Content Marketing Falling Victim to Click Think?

There is a dangerous dogma that has infiltrated digital sales and marketing thought. One that if left unchecked, will cause numerous content marketing and lead generation programs to fail. Yet, as you read posts penned by lead generation agencies and … [Read more...]

Filed Under: Content Marketing Strategy, Digital Sales & Marketing Strategy, Sales & Marketing Keynotes Tagged With: B2b Lead Generation, B2b Lead Generation Blog, B2b Sales Lead Generation, content marketing, content marketing agency, content marketing keynote, content marketing speaker, Content Marketing Strategies, content marketing strategy, Generate Sales Leads, Inbound Content Marketing, lead gen, Lead Generation, Lead Generation Blog, Lead Generation Campaign, Lead Generation Process, Marketing Lead Generation, professional services lead generation, Sales Lead Generation

Tom Martin August 27, 2020 Leave a Comment

Sales Prospecting Webinar: Turning Conversations Into Clients

We just released a brand new 15-minute webinar specifically designed for advertising, PR and Digital agencies that want to learn how to combine my Painless Prospecting approach to building a consistent inbound pipeline of highly qualified, … [Read more...]

Filed Under: Advertising & PR Agency Business Development Tagged With: ad agency, Ad Agency Business Development, advertising agency, biz dev, business development, content marketing agency, painless prospecting, Sales Keynote Speaker, Sales Process, sales prospecting, Sales Prospecting Techniques, sales webinar, Sell Greatly, Selling, Selling Strategies, Selling Techniques, social media strategy agency, social selling, social selling agency, social selling training, social selling webinar, Webinar