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What Prince Can Teach You About Ad Agency Business Development

From Wikimedia Commons, the free media repository Prince wasn't just a great singer, he was also a great sales prospecting philosopher. Don't believe me? Let's look at two of his songs and how he contrasts the painful traditional ad agency … [Read more...]

How To Get People To Pay Attention To You

Getting and maintaining a consumers' or sales prospects' attention. It's the single hardest and most important step in any sales process. So how, in a digitally centric, content overload world do you actually do it?  Getting A Sales Prospect's … [Read more...]

How to Quickly Create Empathy-Based Connections With Sales Prospects

Can you pick my passions? Recently during the Q&A after my Turning Conversations Into Customers webinar, one of the attendees asked, "Do you have any suggestions for quickly creating empathy with sales prospects?" I didn't have a good, quick … [Read more...]

The Three Worst Pieces of Sales Advice I’ve Ever Heard

I recently found some sales training advice from a "world class sales trainer." Honestly, I don't even know where to start other than to say, please in the name of all that is holy, never teach these things during your sales training. Only Focus … [Read more...]

How Do You Turn Conversations Into Customers?

Do you hate sales prospecting? Making cold calls. Sending cold emails. Interrupting folks in their social media inboxes? All in the name of effective sales prospecting... because you know... it's a numbers game. If you're ready to be done with that … [Read more...]

Are You Ready To Make Your Sales Prospecting Painless?

Well it's only taken me about a year to finally launch our first free email based social selling sales prospecting course. But today, it's finally up and running and you're invited to sign up for the course. Here's what you'll receive after you sign … [Read more...]

The Power Of Sincerity

I had a conversation this morning with a salesperson about social selling vs traditional selling. As he lamented how his company needed to catch-up to the social selling wave, I mentioned that he might actually be ahead vs behind the curve. Here's … [Read more...]

And The Agency Content Marketing Survey Says…

The Content Marketing Institute 2019 Agency Survey Report just dropped this morning and it's chocked full of compelling insights. I was lucky enough to get an advanced copy (because they are a client) and here are a few of the key points I think all … [Read more...]

Making Sales Prospecting Fun & Easy

Recently I was invited to join John Jantsch on his Duct Tape Marketing podcast to talk about Sales Prospecting in a digitally centric world. We covered a ton of ground and I wanted to share the podcast and transcript (for you folks that prefer to … [Read more...]

A World With No Sales Prospects

Imagine waking up one morning, the owner of a small, but growing ad agency, and finding out your entire client base just fired you within the last hour. And just to make it more fun, every sales prospect in your database... all look just like the … [Read more...]