Turning Conversations into Clients — with Science
At Converse Digital, we help agencies and professionals transform their business development efforts by building trust-first, relationship-driven pipelines — all powered by The Propinquity Principle™, our proprietary approach to modern selling.
Why Traditional Selling Doesn’t Work Anymore — and What To Do Instead
In today’s marketplace, proximity is cheap — but trust is priceless.
You don’t need more cold calls, outreach, or desperate chasing. You need resonance — the kind that builds preference, not just awareness.
At Converse Digital, everything we do is guided by The Propinquity Principle: The invisible science of turning strategic presence into trusted influence.
Rooted in over 100 years of behavioral research, the Propinquity Principle shows that it’s not enough to be seen — you must be liked, trusted, and remembered.
Our proprietary frameworks — Painless Prospecting, Perfect Pitches, and Prospecting in Pixels — are built to move your prospects through the Know → Like → Hire pathway naturally and sustainably.
When you leverage Propinquity, you don’t just show up. You stand out — becoming the obvious choice.
Visibility Alone Isn't Enough Anymore
Every day, your prospects are flooded with marketing, sales pitches, and “touchpoints.”
Traditional selling plays the volume game: more emails, ads, more calls. More noise.
But in today’s world, awareness doesn’t equal attraction — and being seen isn’t the same as being trusted.
To win in modern business development, you need more than visibility. You need emotional familiarity — the subtle sense of knowing, liking, and trusting someone before a decision is ever considered.
Because when prospects feel a real connection, they don’t just notice you… they prefer you.
And that’s the true secret to achieving consistent, sustainable growth.
The Invisible Psychology of Trust and Why It Matters
You’ve been told that sales is a numbers game — more touches, means more exposure, and opportunity.
But science tells a different story.
The Law of Propinquity states that the greater the physical (or psychological) proximity is between people, the greater the chance that they will form friendships or romantic relationships.
First proven by social scientists at MIT, and confirmed in countless studies since, Propinquity research reveals why making friends is easier for people who live near a stairwell. 50% of married couples lived within a mile of each other at the time of their first date. And 14 touches produce the highest average conversion rate (39.5%) in B2B sales follow-up.
Propinquity transforms every interaction into an opportunity to deepen connection. To let the prospect discover one more reason to like you or your agency. It's what moves you beyond being seen… to being preferred.
