Getting and maintaining a sales prospect’s attention is often the single hardest yet most important step in any sales process — but especially a virtual selling process. Traditionally, salespeople have simply bought prospects’ attention with free lunches, dinners, or drinks. Or maybe an invite to a ballgame or other event helped them achieve access. But in …
Competitive differentiation is crucial to delivering compelling sales pitches that close quickly and generate higher margins. When sales prospects view you, your organization, and your product or service as something extraordinary—and not just a commodity — you can avoid price concessions as your primary tool to win more business. Suppose you’re lucky enough to have a …
Remember when you could pull out your IPhone, get on Facebook or Instagram, and see what your friends and family have been up to? Those were the days. Unfortunately, it seems those days are officially behind us, with Facebook releasing its plan to launch a redesign very similar to Tik Tok and Instagram already having done …
