Want to know the one thing you can do right now to improve your marketing – especially the integration of your digital and traditional marketing? I bet you would. But before I tell you, consider this. What is your biggest challenge when you’re crafting your digital marketing strategy? I’ll tell you the one I’ve been …
Have you noticed an uptick in the number of social media consultants and social brands launching Podcasts? I have… which got me to thinking, are we seeing a resurgence in Podcasting? Will 2013 be the year of the Podcast? Should your company be considering a podcast as part of your overall digital marketing strategy? That’s …
While social media platforms are great for connecting, I’d argue they’re even more powerful and valuable as consumer marketing research tools. In fact, a few years ago, we actually uncovered a potential client’s #3 hurdle to purchase with a simple Twitter survey. Oh, and until we showed them our informal Twitter survey, they had NEVER …
Seduction isn’t about what you say, it’s about how you say it — and yes, that goes for B2B Sales Prospecting as well. Anyone can belly up to the bar and ask someone for their phone number just as any sales person can hand you a business card and suggest they have the perfect solution …
Should we be on [insert name of new or hot social network here]? This is easily the most common question our digital strategy clients pose to us. Unfortunately, the answer is always the same — it depends. In the case of popular photo sites Instagram versus Pinterest, the data is pretty clear around which social …
Are you struggling with developing your mobile marketing strategy? If you are, you’re not alone. Mobile Strategy Keynote presentations are probably one of the most requested topics I’m receiving lately. Just as marketers have begun to really feel comfortable with their Social Media Strategies, mobile has burst on the scene and once again has a …
If your business to business strategy is based on positioning your product or service as best in class then I’ll bet you’re targeting the wrong audience with your marketing. That’s right, I’d like to make a little wager with you. I bet by the end of this post I can convince you that your current …