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The Power Of Perception To Influence Consumer Choice

What if I told you I could create a 161% change in┬áconsumer perception by simply changing the background of a headshot photo? Would you believe me? Would you believe that something so small could cause such a massive improvement in your consumer … [Read more...]

How To Design Powerful Customer Experiences

My friend Scott Stratten has a great part in his UnSelling keynote. He talks about how the sale is not the end but the beginning of the customer transaction and relationship. This holiday season I had the opportunity to really see Stratten's theory … [Read more...]

4 Steps to Better Customer Research

Last night I received an email from a hotel chain asking me to review a recent stay. I'm a fan of this particular chain, like their properties, and the one I stayed at wasn't one of their best, so I thought I'd be helpful and answer this survey. … [Read more...]